QUESTIONS FOR MIDTERM
1. Identify two ways that social media marketing differs from traditional marketing.
Several aspects distinguish social media marketing from so-called traditional marketing:
The first is control vs. contributions.
Traditional marketing seeks to control the content seen by the audience. Old school marketers attempt to dominate the territory and try to exclude their competitors' messages.
Social media marketers "are more likely to host an online 'discussion' in which they welcome comparison to their competitors' products and group information sharing.
The second is trust building
Companies must develop trusting relationships with their audience.
Unlike traditional advertisements in which consumers expect some exaggeration or spin to be applied to the product's image, on social media it is important to be earnest and down-to-earth.
2. Why do marketers often have difficulty with social media marketing?
The process of setting goals and determining strategies is crucial for success in the field of social media marketing.
3. What is the primary reason why social media marketing efforts fail?
One of the major reasons social media marketing efforts fail is poor planning.
4. Why is it important for a company to identify social mediamarketing goals?
Before moving forward with social media marketing activities, an organization should first determine what it wants to accomplish and then how best to do it. Without goals, it will be unclear in which direction to go or how to ultimately measure success.
5. What is target audience?
Target audience is a group of consumers a company has decided to organize its marketing strategies to reach with their message.
6. Why are the rules of engagement important for social media marketers?
Being aware of the rules of engagement will help a new marketer avoid common mistakes entering the field of social media.
7. What is a blog?
Blog is a type of website or part of a website.
Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
8. What are the six characteristics that typify a blog?
1. Publishable-cheap and easy for anyone to set blog
2. Findable- people can find blog with search engines
3. Social- conversations about mutual interest can occur on blog
4. Viral- spread informations fast
5. Syndicatable- viewers can easily subscribe and be visible
6. Linkable- asses to huge audience
9. What elements should determine the amount of resources dedicated towards monitoring blogs?
How many resources should dedicate toward monitoring blog will dependon industry, your marketing budget, and the size of your existing blog following as well as how widely dispersed online opinion is on the relevant topics.
10. What is podcasting?
Podcast is a digital audio or video file that is episodic, downloadable, and programdriven,
mainly with a host or theme, and is convenient usually via an automated feed with computer software.
