Social Network Impact on Youth

 Introduction

Online social media have gained astounding worldwide growth and popularity which has led to attracting attention from variety of researchers globally. Although with time all generations have come to embrace the changes social network has brought about, teenagers and young adults are the most fanatic users of these sites. According to various research studies in the field of online social networks, it has been revealed that these sites are impacting the lives of the youth greatly. When using these sites such as Twitter, Facebook or MySpace, there are both positive and negative effects on the youth.

Positive impacts

It is inevitable to ignore the fact that nowadays social network plays an essential role in teenagers’ lives. Most youths are spending at least an hour in these popular social media sites. Generally, 1 out of 7 minutes which are spent online by most of those who can access internet is spent on Facebook according to Shea Bennett. One may ask how spending all that time on the social media sites may have a positive impact on them. Well, social media helps the youth and any other user updated with what is happening around the world, help the teenagers stay connected and interact with each other even if they are many miles apart. This strengthens their relationship even if they finished school and moved to different locations they stay connected and update one another.
In addition, social media sites have provided a platform whereby the youth can create groups and pages based on their common discipline and end up building connections and opportunities for their respective careers by updating various topics to discuss. Youth who have been interviewed they say that social media has become their lifestyle and it makes their lives easier and efficient.

Negative impacts

While on one hand social network sites seems to bring people together and connected on the other hand it creates social isolation in regard to BBC News report. As the youth tend to spend many hours on these sites, they rarely have face-to-face interaction. According various studies, scientists’ evaluation determined that social isolation can lead to a host of emotional, psychological, physical and mental problems which include anxiety, depression and somatic complaints among many others.
Other negative effects of social networking various people suggested included encouraging poor spelling and grammar, exposing underage to online predators, allowing spread of misinformation that is perceived as fact, decreasing productivity as those who are supposed to be working spend time in the sites to chat, provide a perfect platform for cyber bullying and providing details that increase risks of identity theft.

Conclusion

Social networking clearly portrays both positive and negative effects on the youth. It is decision of an individual to make whether to continue using the sites or not.

 

Coca Cola: Women Entrepreneurs in India Make a ‘Splash’ in Their Neighborhoods

 Women Entrepreneurs in India Make a ‘Splash’ in Their Neighborhoods

The neighborhood hangout. It’s where you go to catch up with friends, celebrate, debate, learn and even vent. No matter the backdrop – a church, community center, restaurant or shop – it’s always a hotspot of activity.

An emerging gathering spot in some Indian villages is the Splash Bar, a kiosk where a vendor dispenses ice cold Coca-Cola from a simple, durable machine into small cups at an affordable price.
What draws people to a Splash Bar is not just the refreshment and delight of Coca-Cola products – it’s the fact that the women running the kiosks have turned them into community centers.
The concept started with the goal of delivering Coca-Cola products in the most affordable format and packaging, while also providing entrepreneurship opportunities to rural women.
Now, the more than 2,000 women serving 3- to 5-oz. cups of Coca-Cola products are among the more than 1.2 million women Coca-Cola has economically empowered through its value chain, as part of the Company’s 5by20 initiative.

Splash Bar was developed by BIG India under the leadership of T. Krishnakumar, CEO, Hindustan Coca-Cola Beverages Pvt. Ltd. (HCCB), who saw the value in expanding Coca-Cola markets as well as empowering local women to better their communities.
“Splash Bar is great representation of how business can be conducted sustainably in India,” said T. (KK) Krishnakumar. “Our goal was to create a soft drink culture in the 600,000 villages of India. What emerged was a unique means of enhancing the incomes of women by training them to become entrepreneurs selling our products. In turn, we can now sell at affordable prices, reach a vast audience of new consumers and create a great experience for the communities we serve.”
In 2013, HHCB launched 31 Splash Bars run by rural women located around the botler's Goblej Plant in Gujarat. Now, more than 30,000 Splash Bars bars are selling more than 1.5 million cups of Coca-Cola products per day across the towns and villages of India.
Today, the Splash Bar success story has positive impacts across areas: it’s a bustling neighborhood hangout in some communities, it provides rural consumers with an authentic brand experience at an affordable price, and it has facilitated women entrepreneurs to earn around 4,000 rupees per month, contributing financially to their households.
By selling small amounts of Coca-Cola at an affordable price, whether at a Splash Bar in India or via an 8-ounce mini can in North America, consumers can look forward to more choice in beverage packaging and sizes. And women serving cups of Coca-Cola at Splash Bars can look forward to more choice in their own futures. The money they make from each transaction helps them feed their families, fund their children’s education and even start savings accounts. Now that’s something worth talking about at your neighborhood hangout.

Social networking

 Social networking

Alternatively referred to as a virtual community or profile site, a social network is a website that brings people together to talk, share ideas and interests, or make new friends. This type of collaboration and sharing of data is often referred to as social media. Unlike traditional media that is often created by no more than 10 people, social media sites contain content that has been created by hundreds or even millions of different people.

Social networks and the analysis of them is an inherently interdiscipliary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and "web of group affiliations". Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships. These approaches were mathematically formalized in the 1950s and theories and methods of social networks became pervasive in the social and behavioral sciences by the 1980s. Social network analysis is now one of the major paradigms in contemporary sociology, and is also employed in a number of other social and formal sciences. Together with other complex networks, it forms part of the nascent field of network science.

 Next you can see video which explain how social networks have changed the world.

How social networks have changed the world

Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century

LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why — media, partnerships and clients. 

LinkedIn certainly has some impressie statistics:

• LinkedIn operates the world’s largest professional network on the Internet with more than 313 million members in over 200 countries and territories.
• Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
• There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.
• LinkedIn counts executives from all 2013 Fortune 500 companies as members; its corporate talent solutions are used by 94 of the Fortune 100 companies.
• There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform.

 1. Media

Any business advisor worth their weight in gold will tell you that media exposure is critical for raising brand awareness and positioning your brand in the market. You may have the best product or service in the world but if nobody knows who you are or where to find you then what good is that?

The problem is getting noticed can be an expensive and time consuming exercise. Hiring a traditional PR agency can cost you thousands, and whether or not their campaign will result in increased sales is another story.

According to a survey by Arketi media group, over 94.2 percent of journalists and editors are on LinkedIn and 62 percent rate it as their preferred professional networking tool!

Over a period of 9 months, Alex built a network of over 250 contacts in the media. As a result he has been featured in over 50 media publications including Forbes, Inc, Entrepreneur and is regularly interviewed for news stories. And best of all he has managed to achieve all this without sending out a single press release.

2. Partnerships

Fostering strategic partnerships is a powerful way to grow a business. With the right partner you can refer clients to each other, leverage the power of offering complimentary products or services, and help grow each others’ businesses.

Finding the right joint venture and alliance partners however can be challenging. So where do you go to find joint venture partners, for instance, if you’re a social media consultant focused on helping chiropractors improve their marketing?

LinkedIn of course!

One of Linkfluencer’s community members Martine Martinez, Founder of Entrepreneur Card, managed to set up partnerships with over 30 leading brands, get featured in over 10 media publications and attract 150+ entrepreneurs to his launch party. All through the power of LinkedIn. 
 

3. Clients

LinkedIn is also a powerful tool for finding clients. I believe that regardless of industry, size or location we are all in the business of marketing. And to be a successful marketer, I believe its 10 percent what you say and 90 percent how you say it that makes all the difference.

Now if you really think about it, what’s the real reason why we all market our business in the first place? It’s to get our message in front of decision makers right?

Well this is why LinkedIn makes so much sense,

Using LinkedIn Creel Price, CEO of Accelerate Global and Linkfluencer community member, managed to generate more than 3000 leads in less than 90 days, license his methodology to 17 coaches and generated revenue north of $150K all whilst spending less than $1000 in marketing or advertising.




 What has been your experience with LinkedIn? What challenges have you had with the platform or how has it helped you grow your business? Comment below and share your thoughts.

''Flickr'' - picture sharing site

''FLICKR''

Flickr is almost certainly the best online photo management and sharing application in the world. 

Show off your favorite photos and videos to the world, securely and privately show content to your friends and family, or blog the photos and videos you take with a cameraphone. 

Additionally, Flickr operates a private speakeasy in downtown San Francisco, where notable internet celebrities often function as guest bartenders. 

The current CEO of Flickr is Daniel "Waferbaby" Bogan, who won the position by defeating all other contenders in a breakdancing competition.
What do you think about ''Flickr'' engagement on social media site like LinkedIn?

Will LinkedIn be useful for ''Flickr''?

What may be benefits from this connection?

Questions for midterm

QUESTIONS FOR MIDTERM

1. Identify two ways that social media marketing differs from traditional marketing.

 Several aspects distinguish social media marketing from so-called traditional marketing:

The first is control vs. contributions.

Traditional marketing seeks to control the content seen by the audience. Old school marketers attempt to dominate the territory and try to exclude their competitors' messages. 

Social media marketers "are more likely to host an online 'discussion' in which they welcome comparison to their competitors' products and group information sharing.

The second is trust building

Companies must develop trusting relationships with their audience.

Unlike traditional advertisements in which consumers expect some exaggeration or spin to be applied to the product's image, on social media it is important to be earnest and down-to-earth.

2. Why do marketers often have difficulty with social media marketing?

The process of setting goals and determining strategies is crucial for success in the field of social media marketing.

3. What is the primary reason why social media marketing efforts fail?

One of the major reasons social media marketing efforts fail is poor planning.

4. Why is it important for a company to identify social mediamarketing goals?

Before moving forward with social media marketing activities, an organization should first determine what it wants to accomplish and then how best to do it. Without goals, it will be unclear in which direction to go or how to ultimately measure success.

5. What is target audience?

Target audience is a group of consumers a company has decided to organize its marketing strategies to reach with their message.

6. Why are the rules of engagement important for social media marketers?

Being aware of the rules of engagement will help a new marketer avoid common mistakes entering the field of social media.

7. What is a blog?

Blog  is a type of website or part of a website. 

Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

8. What are the six characteristics that typify a blog?

1. Publishable-cheap and easy for anyone to set blog

2. Findable- people can find blog with search engines

3. Social- conversations about mutual interest can occur on blog

4. Viral- spread informations fast

5. Syndicatable- viewers can easily subscribe and be visible

6. Linkable- asses to huge audience

9. What elements should determine the amount of resources dedicated towards monitoring blogs?

How many resources  should dedicate toward monitoring blog will dependon  industry, your marketing budget, and the size of your existing blog following as well as how widely dispersed online opinion is on the relevant topics.

10.  What is podcasting?

Podcast is a digital audio or video file that is episodic, downloadable, and programdriven,

mainly with a host or theme,  and is convenient  usually via an automated feed with computer software.

Nike Internship Program

 

Nike!

 NIKE, Inc. is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.

 Nike is user of LinkedIn social site and they are active on this site. They use LinkedIn to promote their company and their business, but also they offering jobs and looking for new employees.

Up to this date they have 977,891 follower.



But the main purpose of this post is to inform young people about opportunity that Nike company offer and that is Internship Program.
They said that:
''Students currently enrolled in a higher education institution can apply for internships starting in February 2016 at our Europe Headquarters in the Netherlands.''

Link for online application form is: http://jobs.nike.com/search/internship-hilversum