Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century

LinkedIn is the most powerful marketing tool of the 21st century and there are three main reasons why — media, partnerships and clients. 

LinkedIn certainly has some impressie statistics:

• LinkedIn operates the world’s largest professional network on the Internet with more than 313 million members in over 200 countries and territories.
• Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
• There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.
• LinkedIn counts executives from all 2013 Fortune 500 companies as members; its corporate talent solutions are used by 94 of the Fortune 100 companies.
• There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform.

 1. Media

Any business advisor worth their weight in gold will tell you that media exposure is critical for raising brand awareness and positioning your brand in the market. You may have the best product or service in the world but if nobody knows who you are or where to find you then what good is that?

The problem is getting noticed can be an expensive and time consuming exercise. Hiring a traditional PR agency can cost you thousands, and whether or not their campaign will result in increased sales is another story.

According to a survey by Arketi media group, over 94.2 percent of journalists and editors are on LinkedIn and 62 percent rate it as their preferred professional networking tool!

Over a period of 9 months, Alex built a network of over 250 contacts in the media. As a result he has been featured in over 50 media publications including Forbes, Inc, Entrepreneur and is regularly interviewed for news stories. And best of all he has managed to achieve all this without sending out a single press release.

2. Partnerships

Fostering strategic partnerships is a powerful way to grow a business. With the right partner you can refer clients to each other, leverage the power of offering complimentary products or services, and help grow each others’ businesses.

Finding the right joint venture and alliance partners however can be challenging. So where do you go to find joint venture partners, for instance, if you’re a social media consultant focused on helping chiropractors improve their marketing?

LinkedIn of course!

One of Linkfluencer’s community members Martine Martinez, Founder of Entrepreneur Card, managed to set up partnerships with over 30 leading brands, get featured in over 10 media publications and attract 150+ entrepreneurs to his launch party. All through the power of LinkedIn. 
 

3. Clients

LinkedIn is also a powerful tool for finding clients. I believe that regardless of industry, size or location we are all in the business of marketing. And to be a successful marketer, I believe its 10 percent what you say and 90 percent how you say it that makes all the difference.

Now if you really think about it, what’s the real reason why we all market our business in the first place? It’s to get our message in front of decision makers right?

Well this is why LinkedIn makes so much sense,

Using LinkedIn Creel Price, CEO of Accelerate Global and Linkfluencer community member, managed to generate more than 3000 leads in less than 90 days, license his methodology to 17 coaches and generated revenue north of $150K all whilst spending less than $1000 in marketing or advertising.




 What has been your experience with LinkedIn? What challenges have you had with the platform or how has it helped you grow your business? Comment below and share your thoughts.